About Us 2

Midwest Sales Group is a Manufacturer Sales Representative Firm servicing the Illinois and Wisconsin territories. Led by Steve Fahlmark, our firm represents some of the world’s top brands across multiple categories, including car technology, powersports and marine, lighting, consumer electronics and watersports. The diversity in our product lines makes sense as the end users takes advantage of technology in many areas of their lives. Midwest Sales Group’s lines provide technology in the vehicle, for traditional or recreational use, on the water, and in the home.

Our company is more than a manufacturers rep firm. We are true business partners and ambassadors for the brands we represent. Our approach with our dealers and distributors is as sales consultants, providing support, product training and creative ideas for growth. For our manufacturers, we closely monitor product line distribution and profitability. The Midwest Sales Group philosophy is based on the pillars of relationship building, professionalism, and passion for the business. We take a hands-on approach with all stakeholders, which has created loyalty with our retailers, buyers, and manufacturers. Our firm is on the cutting edge and stays ahead of the ever-changing technologies and trends. Midwest Sales Group’s dealers and distributors have access to the latest products across various categories. We deliver expertise and service with energy and excitement. Our passion is evident at every touchpoint of our business. We have built and continue to build a community where all stakeholders are serviced. Our expertise allows us to provide guidance to manufacturers, dealers, distributors, as well as consumers. Midwest Sales Group is committed to continually building brand partnerships by maintaining and growing each manufacturers presence in the territory, while building community through premier customer service to our retailers and distributors.

Steve Fahlmark, principal of Midwest Sales group, is an industry veteran with over 25 years of experience. His passion for car audio and electronics grew into a successful career. He started on the retail floor of Y.E.S. Electronics, where he worked his way up to store manager. Steve’s desire to focus more on the business side led to his transition to Manufacturer Representative. Steve began with Brook Marketing, Inc, as an account executive, moved to Sales Network, Inc. and was then named Vice President of Leading Edge Sales and Marketing, Ltd. Throughout his experience as a Sales Representative, Steve has represented many premium lines such as Kenwood, Rockford Fosgate, Lightning Audio, JBL, Bazooka and Clarion. In 2003, Steve decided to start his own Rep Firm, and Midwest Sales Group was born. Steve has been providing outstanding service and support to his Midwest Sales Group manufacturers, dealers, and distributors for over 17 years. He helps the brands he represents build experience with end users.